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How Various Startups are Making Luxury Travel Affordable for the Commoner

JetSmarter and Pernod Ricard announce a tie up

Private jet is believed to be a luxury for the mega wealthy lot. This misconception prevents a majority of people from leveraging the benefits of comfortable travelling.

Passengers of commercial flights face a number of problems, be it the delays and cancellations, the loss baggage, the long queues of TSA, or the rude staff. Despite a numerous inconvenience, they avoid the taking private jets, as they associate it to to travel mode of the uber rich.

However, things have changed drastically now, and this opulent amenity is becoming a viable option to do away with inconvenient flying. No more restricted to the elites, private jet services are becoming more affordable.

A number of startups in the aviation industry are ushering in and making luxury private planes available for the common people. A few jet startups that made disrupted the market include:

Surf Air

Unlimited flights from Surf Air makes travelling efficient and effortless. The motive of this startup is to save the valuable time of the passengers. Currently serving around 12 destinations in California, it plans to expand to other places as well. The membership plan of this startup, ‘all-you-can fly’, is being provided in the US and European networks for £3,150.

Surf Air operates a fleet of nine Pilatus PC-12 turboprop planes. Maintaining the standard, the company saves up to 2 hours per flight for each of their customers. Besides, they conduct regular mechanical inspections on each aircraft, in order to ensure safe and comfortable flight for the passengers. Known among the best private jet companies in the US, Surf Air offers cheap private jet flights to the masses.


Established in 2013, JetSmarter is a renowned name in the private jet and chartering industry. Forging an efficient way to fly, the company works as a channel between the plane and the customer. Known as the ‘Uber for private jets’, it has gained a lot of attention in the past few years. It is affordable and accessible to travelers, other than the elites.

In order to meet the varied need of clients, JetSmarter has designed four membership plans – Shared Charter, Charter Booking, Shared Shuttles, and Jet Deals. Members have to pay a minimum of $15,000 for a year, and make the bookings on already scheduled flights using the Jet App. Offering the best private jets, the app lists over 150 domestic, as well as international trips each day. JetSmarter is currently providing flights in North America, Europe and the Middle East. Besides, the company is likely to launch in Asia as well.


One of the several private aviation firms, JetSuite was established to make private jet services accessible to the common people who fantasize about private flying. The luxury that people believe they can never pay off, is made reachable and convenient by JetSuite.

It is a jet charter company, which operates on a fleet of WiFi-equipped Phenom 100 and Phenom 300 aircraft. Besides, it also introduced fleet of E135 jets, which can be chartered as a whole jet, or as a shared jet at prices near commercial fares. On becoming a member, customers leverage the benefit of paying 20 per cent less than the retail prices. Besides, ‘SuiteDeals’, which are the last minute daily flight deals, allow people to fly private at only $536 each way, for the whole jet.

Escape the chaos of commercial airlines and book your private jet with these startups for a leisurely travel.


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